The Coffee Bean and Tea Leaf® : The Giving Journal 2017


It’s that time of the year again where The Coffee Bean and Tea Leaf® is celebrating this Season’s Giving with its 2017 Giving Journal! As the Christmas season approaches and a new year draws near,
The Coffee Bean & Tea Leaf® reminds us that life is not about what we amass for ourselves, but about how we can share our gifts, talents, and time with others.IMG_1690 (2)

During the launch of The Giving Journal 2017 here in Cebu a few weeks ago, everyone gathered around The Coffee Bean and Tea Leaf® branch at The Galleria Cebu and spent the entire morning doing crafts. We designed a cup and decorated sugar cookies that will actually be given to the orphaned street children of Mercy-in-action Foundation, Cebu right after the event. We also got a few introduction about the cause and benefits behind each Giving Journal.

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Here are 5 reason why you need to get yourself a Giving Journal 2017

1. Available in 4 colors
The 2017 Giving Journal is available in 4 colors – rose, purple, gray, and turquoise. Each icon you find on the four covers of the 2017 edition of The Giving Journal is a graphic representation of how they commit to giving back to the community, through promoting goodwill and social responsibility. The Giving Journal is a useful planner and a medium for generosity where you can begin writing the beautiful story of your own Giving Journey. More of the story behind each icon here.

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2. You only need 12 stamps to get yourself a 2017 Giving Journal!
Each stamp card consists of 12 circles with corresponding purchased drink assignments. All 12 stamps must be accumulated in one stamp card to claim the journal. A box of CBTL™ capsules earns the customer two stamps, while any CBTL™ Single Serve Beverage System purchase automatically allows a customer to claim the 2017 Giving Journal. See video below for full mechanics.

3. Not only you get yourself a new 2017 planner but also a gift of education.
Through the 2017 Giving Journal, you empower scholars by giving them gift of education through the Real LIFE Foundation, an NGO dedicated to serving the poor through educational assistance, character development, and community service, the Giving Journal’s beneficiary since 2011. By supporting their educational needs, you bring them one step closer to achieving their goals, enabling their dreams to take flight. Real LIFE has produced 341 graduates from the different parts of the Philippines since 2007.

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4. Available in ALL Coffee Bean & Tea Leaf®.
From October 22 onwards, customers can already begin their Giving Journey as the collecting of stamps for the 2017 Giving Journal commences in all The Coffee Bean & Tea Leaf® stores nationwide.

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5. Be inspired to start your own Giving Journey.
The Coffee Bean & Tea Leaf® hopes to remind everyone that life is about what we can contribute to the world during this #SeasonOfGiving. It’s what they share from their genuine hearts to make a difference in other people’s lives. With the 2017 Giving Journal, they hope to inspire you to begin writing your Giving Journey. Inside the Journal, each month of the year begins with a sketch that symbolizes the various commitments of The Coffee Bean & Tea Leaf®. They inspire each individual to be part of the Giving Journey by highlighting the advocacies of their partner organizations, how they can take action and get involved through its pages.

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